Legal Marketing Technology & Compliance
Digital marketing professional with 8+ years of experience, specialising in paid advertising, marketing automation, and SRA-compliant client intake systems for UK law firms.
Professional Background
Legal Marketing & Technology Specialist
Pearson Locke Law / Carter Monroe Solicitors
Manchester, UK | Feb 2023 – Present
- Prepared SRA investigation response — investigation concluded with full compliance confirmed
- Managed immigration campaigns contributing to £1M+ revenue (12,000+ leads at £6 CPL)
- Developed MOD hearing loss campaign: 3,000+ signed clients, £7 CPL, 40%+ conversion
- Designed end-to-end automated intake systems eliminating manual bottlenecks
- Supported distributed teams across 3 countries with secure access controls
- Achieved 35% CPA reduction through systematic optimisation
SEO & PPC Executive
ASFM Consultancy Pvt Ltd
Jan 2019 – Aug 2022
- Administered £100K+ annual PPC budget with documented ROI improvements
- Created analytics dashboards for executive decision-making
- Facilitated client strategy sessions
SEO & PPC Specialist
Sampana Digital
Jul 2016 – Nov 2019
- Performed technical SEO audits at scale
- Implemented link acquisition strategies
- Collaborated on cross-functional content marketing initiatives
Core Capabilities
Comprehensive skills from strategy through to execution
Lead Generation at Scale
Facebook, Google, and Bing campaigns delivering qualified leads at £6-7 CPL. 15,000+ leads generated.
15,000+ leadsMarketing Automation
End-to-end systems from lead capture to signed authority. ID verification and e-signatures automated.
Zero manual bottlenecksSRA Compliance
Prepared successful SRA investigation response with comprehensive evidence packs covering GDPR and data handling.
Full compliance confirmedCRM Engineering
HubSpot, Salesforce, Zoho implementation. Pipeline automation and client journey mapping.
40%+ conversion rateAnalytics & Attribution
GA4, SEMrush, Data Studio. ROI modelling that shows exactly which channels drive signed clients.
5:1 ROI trackedTeam Collaboration
Supported distributed teams across UK, South Africa, and Philippines with secure access controls and documented protocols.
80+ team membersPractice Area Experience
Extensive experience across high-volume claims and commercial immigration
What Sets My Work Apart
Technical Foundation
With a Computer Science degree and hands-on coding experience, I develop Python scripts and API integrations directly rather than relying solely on external developers.
BSc Computer Science + 8 Years Hands-onCompliance-First Design
Understanding the regulatory landscape means systems are designed with SRA compliance embedded from inception, protecting firm reputation throughout.
Full SRA Compliance ConfirmedMeasurable Attribution
Focus on ROI, CPA, and revenue attribution ensures clear visibility on which channels deliver signed clients, not just vanity metrics.
5:1 ROI trackedCampaign Results
MOD Hearing Loss Campaign
Immigration Lead Gen
Sponsorship, Skilled Worker, Global Talent
Financial Claims Pipeline
Car Finance (PCP), Payday Loans
Complete DSAR to FOS submission pipeline.
Education & Certifications
BSc Computer Science
Rayat & Bahara University, 2016
"Technical foundation enabling direct system development and integration."
Google Ads Certified
ActiveBing Accredited Professional
ActiveLet's Connect
Interested in discussing how my experience in legal marketing and technology could benefit your organisation.